Long-time President & CEO of Lifetime Assistance, Inc. to Retire

Jamie Branciforte Has Led the Company Since 1988

Jamie Branciforte

ROCHESTER, N.Y., September 17, 2021 – Lifetime Assistance, Inc. announced today that long-time President & CEO Jamie Branciforte will retire in April 2022. The organization, which helps people with developmental disabilities to achieve their full potential and to be included in our community, has been led by Branciforte since 1988.

Throughout his career, Branciforte has played a pivotal role in the growth and development of Lifetime Assistance from a small nonprofit agency to the $85 million organization it is today. A strong advocate for providing quality services and dignity for adults with disabilities, Branciforte has overseen Lifetime’s expansion into the region’s most comprehensive developmental disability services provider across 70 locations. In recognition of his accomplishments, Branciforte was named The Greater Rochester Awards Executive of the Year in 2008 and was most recently named to the Rochester Business Journal 2021 Power 100 list.

“It has been my greatest honor to work alongside this mission-driven workforce and witness the growth of Lifetime Assistance into one of the largest human services organizations in the Greater Rochester community,” said Branciforte. “Our mission from day one was to always be there for our communities’ families in need – to be there for a Lifetime – and I am proud to have been a part of this unwavering dedication to serving our friends and neighbors with disabilities for over three decades.”

Over the years, Branciforte has served at the board level on multiple advocacy associations to assure the provision of developmental disabilities services of the highest quality across New York State, including serving on the NYS OPWDD Commissioner’s Advisory Board. He also remains Chairman of Person Centered Services of Western New York, a collaborative organization of 12 top developmental disability service providers in the Greater Rochester, Finger Lakes, and Greater Buffalo areas.

“For over three decades, Jamie Branciforte’s passionate and innovative leadership has paved the way for Lifetime Assistance to accomplish significant milestones in enhancing opportunity and accessibility for people with developmental disabilities and their families,” said Tom Smithgall, Chairman, Lifetime Assistance, Inc. Board of Directors. “His commitment to the organization and those we serve will surely leave a lasting impact on the agency, and we look forward to continuing his vision to foster meaningful lives for all.”

Prior to Lifetime Assistance, Branciforte served in various leadership positions for People, Inc. in Buffalo, N.Y. and the NYS OPWDD’s Division of Quality Assurance. He is a graduate of Rockefeller College of Public Affairs and Policy, SUNY Albany.

Lifetime Assistance is currently working with JK Executive Strategies, a Rochester-headquartered executive search firm, to identify a successor for Branciforte that will lead the agency in its next chapter.


Lifetime Assistance, Inc. is the largest, most comprehensive agency in the Greater Rochester area serving children and adults with developmental disabilities. It serves more than 1,800 people every day at more than 70 sites providing a full spectrum of individualized services to help children and adults with developmental disabilities reach their maximum potential by promoting independence, dignity, respect, inclusion, and success.